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PRESS RELEASE 27.01.2006
28.01. - 26.02.2006 CONSCIOUS, SIMPLE - CONSCIOUSLY SIMPLE.
The Emergence of an alternative product culture. Examples from German design. 

Everybody knows how complicated it is to achieve simple solutions. This is true also in regard of design.
Since the mid – 1980s different trends appeared in Germany in the field of furniture and object design, which, although having fundamentally different origins, shared a leitmotif of furniture that is conceived, produced and handled in a consciously simple way. In the retrospective this array of patterns in the history of design has been designated as the New German Design (Neues Deutsches Design). New German Design is known as the trend that has extended the notion of functionality, challenging the rational approach and functional aesthetics that had ruled for a long period, and including narrative and emotional moments while the principles of recycling and set pieces are essential as well.
The exhibition "Conscious, simple – consciously simple. The Emergence of an alternative product culture" is not an attempt to offer ready-made answers to the “simplicity question” by application of tested alternatives. Rather the aim is set at establishing the varied requirements to the "consciously simple" and the notions related, demonstrating initial development phases from the conceptual approach to the actual design and at discussing various proposals through several emphases and individual aspects.
There are over 100 items at the exhibition that comprise the value of „consciously simple“ for the curators of the exhibition. Simplicity can be expressed in the materials used, purpose as well as the mechanics of the pieces. The selected examples date from the 1980s and 1990s, focusing on furniture and luminaries. 65 objects and a total of 122 exhibits provided by 35 designers and designer groups and three video films were selected with a view of discussing respective strategies and their respective outcomes, asking whether there is a chance of developing an alternative design culture on the basis of a consciously simple, individual approach.

Curators are Volker Albus, Markus Bach and Monika Wall.
The exhibition was prepared in co-operation with the Institute for Foreign Cultural Relations/ifa (Institut für Auslandsbeziehungen).

One of the curators, Volker Albus, attends the opening of the exhibition.
In co-operation with the local Goethe-Institut.

The exhibition catalogue is available in German, with annexes in English and Estonian containing selected translations of the catalogue texts.

Nils Holger Moormann, a German furniture manufacturer will deliver a lecture „Never say NEVER.... Challenges for the corporate creativity on 16 February at 11.00 a.m. in the framework of the exhibition in the Tallinn TV Tower.
The lecture will be arranged by the Design Innovation Centre of the Estonian Academy of Art and Goethe-Institut.


Consumer`s Lounge Rest Chair
(1983) 1989/1990
Design: Stiletto Studio,s (Frank Schreiner) 


Bibliotheke
1988
Design: Pentagon (Meyer Voggenreiter/Müller)

Additional Information: : 
Kai Lobjakas
+372 627 4603
kai@etdm.ee


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