NewsPRESS RELEASE 04.12.2013
Secrets of Estonia
Aamu Song and Johan Olin (COMPANY / Finland)
In the summer of 2013, Aamu Song and Johan Olin travelled around Estonia in hope of discovering its secrets. The trip took them from Tallinn to Rakvere, Narva to Avinurme, then on to Järvamaa, Mooste, Räpina, Võru, Muhu island and beyond.
They met with herb farmers, woodworkers, wool spinners, toy makers, ceramic artists, and many other small manufacturers. From these meetings and having been inspired by the secrets of the local production process, a new collection of traditional products "Secrets of Estonia" was born. These have been manufactured in Estonian businesses, taking into account unique local properties and traditions.
The exhibition "Secrets of Estonia" is a continuation of Aamu Song and Johan Olin's project "Secrets of Finland", begun in cooperation with Helsinki's Museum of Contemporary Art Kiasma in 2007. They have previously undertaken similar projects in South Korea, Belgium and most recently in Russia. The designers are captivated by the traditional manufacturing process, materials and handicrafts of various countries. By observing well-known masters and learning from them, they have in turn added an innovative perspective to traditional products and use of materials. As a result of these projects, a range of products have been created, which can be purchased at their shop in Helsinki and from select resellers in Europe.
"Secrets of Estonia" is part of the cultural export project, the goal of which is to increase communication and contacts between Estonians and Finns working in this field, as well as to raise awareness of cultural heritage and traditions. The project is coordinated by the Finnish Institute in Estonia and has received support from the Finnish Ministry of Education and Culture.
Three is a crowd, but two is definitely company. COMPANY is Aamu Song and Johan Olin's design firm based in Helsinki. They work as artists and designers and also run their own shop in Helsinki called SALAKAUPPA.
Sala means the same in Finnish as it does in Estonian (secret / secretly) and kauppa means shop. All of the ideas for the products designed by Aamu Song and Johan Olin have been gleaned from their travels, which have taken them to interesting factories boasting long histories both in Finland and around the world. Factories, where only materials and manufacturing techniques unique to that particular country are still practised. COMPANY'S design is based on each factory's specific story and function. That is their secret.
The designers wish to thank:
Lohu Lelu, Sireli talu, Kubja Ürditalu, E. Strauss, Norrison, Võru Rõivas, Nordic Gifts, Baltic Intertex, Kirinord, Puunõu, Saas Instruments, Meened, Tammetalu, Taarapõllu, Laastukoda, Räpina, Kohtla Mining Park, Alfrina, Suva, Muhu Puidukoda, Süvahavva, Nordic Knitters and Puupank.
The museum thanks:
Finnish Institute in Estonia / Ingrid Orman
Secrets of Estonia
Friday 21st February 2pm, Estonian Academy of Arts, room 426, Estonia pst 7
The seminar will cast an overview on the „Secrets of Estonia“ project and present few of the Estonian manufactures. Finnish designers Aamu Song and Johan Olin open the discussion on the roles of designers and manufacturers in a relation with tradition and nation.
Their recent project “Secrets of Estonia” took them from Tallinn to Rakvere, Muhu island and beyond. They met with herb farmers, toy makers and many other traditional manufacturers. From these meetings and having been inspired by the secrets of local production process, a new collection of traditional products „Secrets of Estonia“ was born. These have been manufactured in Estonian businesses, taking into account unique local traditions.
The project is exhibited at the Estonian Museum Of Applied Art and Design until February 23rd, Lai 17, Tallinn, Wed – Sun 11-18. www.etdm.ee
· Aamu Song & Johan Olin, COMPANY
Two designers from Finland who also run a shop Salakauppa in Helsinki. They have been working with traditional manufacturers in Finland, in Belgium, in South-Korea, in Russia and most recently in Estonia.
· Ulvi Kala, Baltic Intertex
Baltic Intertex Ltd is Estonian capital based company offering production development service to the clothing designers. www.balticintertex.ee
· Eveli Tooming, E. Strauss
E. Strauss is a family company producing wooden products, exporting mostly to Finland. www.strauss.ee
· Nils-Naatan Kaivo, Sireli talu
Sireli farm produces all kind of wool products in its wool manufactory named Mooste Villakoda: wool socks and wool slippers, wool pillows and even woollen mattresses. www.sirelitalu.ee
Moderator: Ketli Tiitsar, project manager, Estonian Museum of Applied Art and Design
Organised in cooperation with Finnish Institute in Estonia
Estonian Museum of Applied Art and Design
Estonian Academy of Arts
Ingrid Orman, Program manager (culture), Finnish Institute in Estonia
372 6313 529, +372 5770 4937