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PRESS RELEASE 25.09.2013


KAAMOS leaves its mark in Estonian fashion history

“Kaamos” is a word describing a particular period during autumn and winter — the pitch black and quiet time for observation, self-reflection, melancholy and silence. It is in twilight that reality reveals itself differently from direct sunlight; one can recognize half-tones, hear the slightest of sounds. Fashion project Kaamos aims to introduce similar sensibility with the help of Estonia's best fashion designers, photographers and beauticians.


"Photographic productions in the book as well as the designs showcased in the Museum of Design and Applied Art provide unique cross-sectional ideas that fascinate Estonian designers here and now," explains the curator of Kaamos, jewellery designer and Professor of Design at Estonian Art Academy Tanel Veenre. "This is the most substantial overview of the contemporary Estonian fashion design, uniting various fashion, leather and jewellery designers." Kaamos implements a noble mission - to bring Estonian fashion design closer to the end-customer.

More than one hundred fashion creations by artists of different generations and design aesthetics can be enjoyed in the bridge project of a book and exhibition of Estonian Museum of Applied Art and Design during September 28 until November 24. The exhibition display is partly financed by donations collected with the help of Hooandja (Estonian version of Kickstarter) support platform where the project was supported by 103 people.


Participating designers in the exhibition include Aldo Järvsoo, Anu Lensment, Britt Samoson, Dmitri Knut, Eve Hanson, Hanna Korsar, Juta Piirlaid, Kai Saar, Karolin Kuusik, Katrin Kuldma, Ketlin Bachmann, Kirill Safonov, Kristel Kuslapuu, Kristina Viirpalu, Liisi Eesmaa, Liivia Leškin, Lilli jahilo, Marit Ilison, Marin Sild, Laivi Suurväli, Liina-Mai Püüa, Oksana Tandit, Piret Ilves, Piret Puppart, Riina Põldroos, Zoja Järg, Taavi Turk, Tiina Talumees, Triinu Pungits, Ülle Pohjanheimo, Vassilissa, Xenia Joost, Vilve Unt, Jo Nurm, Marta Moorats, Ruta Tepp, Vera Lustina, Dmitri Knut, Joanna Kivihall


As a parallel event, fashion lovers can enjoy the exhibition of stage accessories “Virvatuled” organised by the MA students of the Department of Leather Art and Department of Jewellery and Blacksmithing of the Estonian Academy of Arts which is held at the Estonian Museum of Applied Art and Design

Fashion almanac “Kaamos. Fashion Now: Estonia,” is a comprehensive overview of nowadays’s Estonian fashion scene, introducing works of more than 70 designers. Hardcover and 232- pages book will be available in the bookstores from October 1.


The virtual home of fashion project Kaamos can be found and


Main sponsors of project are: Viru Keskus, Kaamos Group, Campari, Eesti Kultuurkapital. Other supporters include Caparol, Fazer, Riigimetsakeskus, Bauhof, Baltika Group, Sangar AS, Forum Cinemas, Estonian Art Academy
Media partners: Fashion magazine MOOD, magazine Pulss, Eesti Päevaleht weekend issue LP
Executive team: Stiilikanal, Hannes Praks Stuudio, ETDM

Additional press information:
Annaliisa Vinnal

Tel.: +372 562 57768


Ketli Tiitsar
The Estonian Museum of Applied Art and Design
+372 5528904


(ignis fatuus)


But in darkest places even the foolish light illumines.

– E. M. Remarque


Lights go out before the show…
Stories and dreams move around in darkness and restless souls keep their vigil.
Darkness arouses fantasy. Darkness blurs reality.
Light cannot hide in darkness. Darkness protects.
Ignis fatuus lure a man to leave the trodden path.


Jewellery and accessories are interconnected with fashion. By showing its wearer’s personality and dignity they compliment clothing, but tend to be left in the shadow.


“Virvatuled” is an exhibition that allows Estonian jewellery artists and leather accessories designers stand out next to our fashion designers.


The exhibition is a selection from the works of the students and alumni of the Estonian Academy of Fine Arts. Many of these artists have created special items for “Virvatuled” and these works have never been exhibited before.


The exhibition displays artworks from: Linda al-Assi, Kätrin Beljaev, Andra Jõgis, Marika Jylhä, Merle Kasonen, Marita Lumi, Urmas Lüüs, Maria Naur, Darja Popolitova, Kärt Põldmann, Inga Radikainen and Riina Õun.


The exhibition is curated by jewellery art and leather art MA students Kaiu Koll, Katrin Kosenkranius, Liina Lõõbas and Kadi Paasik.

“Virvatuled“ is an satellite exhibition of the fashion exhibition „KAAMOS“.


Additional information: 

Kaiu Koll

+372 5332 2737 

Liina Lõõbas

+372 5656 1987


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